Highway Cid Comments From Boa ID: 29725

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Mike,

Lauren informed me that the Parkville EDC will be helping out the City with the establishment of the 9 Highway Community Improvement District (CID). We had previously worked with Robert Heacock, Spark Management Consultants, and he had drafted us a memo for pursing the CID establishment. I don't have his latest copy available, but Lauren can provide it to you. For your convenience however, I thought I'd share with you some comments provided by the Board of Aldermen (BOA) last night regarding Robert's strategy, messaging points and petition approach to forming the CID:

· Disconnect between the strategic approach and marketing approach.

· BOA would like to see a more robust marketing approach and stronger, more direct ``messaging points

o Consider changing ``messaging points to ``selling points

· Regarding the ``messaging points the BOA would like to see anticipated FAQs from property owners and answer to them:

o ``What will I get out of joining the CID

o ``Aside from initial transportation improvements along Route 9, what can the CID do for me besides this?

o ``Route 9 improvements are in the 5-year near term. What about the long-term; what does the City anticipate for improvements beyond Phase 1 and into Phase 2?

o ``What's in it for me?

o ``How long will construction take, and will it affect my property or access to it over this time?

o ``Will the cost of joining the CID decrease my margins? If so, by how much?

· Communicate how the Route 9 Corridor Study was intended to address safety issues and provide Complete Streets improvements along the corridor

· Be careful about communicating Route 9 ``widening to property owners. The widening is for a center turn lane which can help vehicular traffic access businesses along the corridor

· Members of the BOA felt a good approach would be to make property owners feel like they're ``choosing their own destiny by joining the CID

· Be careful of selling points for CID improvements in the future after Route 9 implementation. ``Not everyone will be able to get a seat on the CID Board and be able to dictate what specific improvements will be.

· If property owners are NOT supportive of the CID or joining it, the BOA would like to know why

Stephen Lachky, AICP

Community Development Director | City of Parkville

8880 Clark Ave. | Parkville, MO 64152

t. 816-741-xxxx | slachky@redacted.gov